Colin Kaepernick is back to winning. No he’s not back in the NFL, or even playing football for that matter. But Colin is back in the news in a major way. The very popular sneaker brand Nike, has decided to use Colin Kaepernick as the lead figure in their new ad campaign, “Dream Crazy”. The commercial that Nike put together, has notable athletes like LeBron James, Serena Williams and Shaquem Griffen. The quote under Colin Kaepernick’s picture…”Believe in something, even if it means sacrificing everything.”
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As you probably know by now, Colin hasn’t been a fan favorite for some people in the last few years. I’m not here to debate whether you believe in what he does or not. What I am going to do is tell you why I think Nike decided to use Colin Kaepernick as the face of their campaign. Kaepernick has been fighting with the NFL for the last 2 years. The league has not been in favor of his protest that he started, while playing with the San Francisco 49ers, and nothing has changed. 6 days ago, Colin caught a break. Kaepernick filed a grievance against the NFL, because he believed that the owners were purposely trying to keep him out the league. “According to the NFL’s collective bargaining agreement, a summary judgement maybe issued if, after discovery in the case, the arbitrator determines that the evidence is insufficient to raise a genuine issue of material fact capable of satisfying the criteria of collusion.”-Wall Street Journal.
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Long story short, HE WON!
The case has enough evidence to go to trial, so now its Kaepernick vs the NFL
. For real this time. That’s where Nike comes in to play. As soon as the world found out about the Colin’s win in trial, they announced that he was the leader of their new campaign. Nike is the official brand of the NFL, so this seems like it might become a conflict of interest. Nike can deal with the hit. There have been a lot of people coming out on social media saying they will never buy Nike again, or burning their existing Nike products. On the other hand, other athletes and big name celebrities are using their social media to re-post Colin’s new ad, showing their support for him.
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Whether you like the ad campaign or not, Nike knew what they were doing. They knew by using Colin as the leader, it would cause people to react. And they did. They knew they would get some backlash, but they knew how many people would support them as well. All publicity is good publicity right? The commercial will be aired tonight for the first time, during Thursday night football. But if you want to see it before that, just press play on the video below. Tell us what you think? Are you for the commercial, or not?
Main Picture Credit: sfgate.com
Video Courtesy of youtube.com/nike